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Subaru Corporation Sales Figures – US Market

Monthly and Yearly Sales Figures for Subaru Corporation in the United States

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Annual Sales Data

Subaru Corporation Sales Data, Trends & Analysis for the U.S Automotive Market

Subaru Corporation is a Japanese multinational corporation primarily known for its line of automobiles. Headquartered in Tokyo, Japan, the company was founded as Fuji Heavy Industries (FHI) and officially changed its name to Subaru Corporation in 2017. Subaru is unique for its use of the boxer engine layout in most of its vehicles above 1500 cc as well as its extensive use of the all-wheel-drive drivetrain layout, which is standard equipment for most international markets.

Subaru Corporation U.S Sales Figures & Recent Highlights

Subaru Corporation has been selling cars in the United States since 1968, when it established a subsidiary called Subaru of America, Inc. The company’s first car sold in the US was the Subaru 360. Subaru has a long history of success in the US market. The company is known for its all-wheel drive vehicles, boxer engines, and safety features. Subaru vehicles are also popular among outdoor enthusiasts and families. In recent years, Subaru has performed well in the US market. In 2022, the company sold over 682,000 vehicles in the US, making it the 8th-best-selling automaker in the country.

The company has launched a number of new products in recent years, such as the Subaru Forester Wilderness and the Subaru Outback Wilderness. These new products have been well-received by American consumers. Subaru has been doing well in the U.S., enjoying strong sales numbers and customer loyalty. Its focus on safety, all-wheel-drive capabilities, and reliability has helped the brand carve a unique niche. The company’s future challenges lie primarily in accelerating its electrification efforts to meet tightening emissions regulations and consumer demands for greener options.

Subaru Corporation U.S Monthly Sales Data

Below we have a table that shows Subaru Corporation sales for the United States automotive market, but this time it is broken out by month. This is on a unit basis. This is Subaru Corporation’s new vehicle sales in the US across all its owned brands.

Subaru Corporation Annual Sales, Growth & Market Share in the United States

Below we have a table that shows total Subaru Corporation sales volumes for the US automotive market, broken out by year. This data captures all Subaru Corporation sales for the entire United States automotive market, including sub-brands.

Year Sales YOY Change Marketshare Marketshare Change
1968 332 0.00 0.57 0.00
1969 2,407 625.00 4.19 86.40
1970 5,590 132.24 7.16 41.40
1971 14,162 153.35 12.75 43.85
1972 23,114 63.21 17.50 27.18
1973 37,793 63.51 17.20 -1.74
1974 22,980 -39.20 13.02 -32.13
1975 42,529 85.07 18.98 31.41
1976 48,928 15.05 19.75 3.86
1977 80,826 65.19 23.15 14.69
1978 103,274 27.77 27.13 14.69
1979 127,871 23.82 27.42 1.04
1980 142,968 11.81 14.41 -90.25
1981 152,062 6.36 11.81 -22.05
1982 150,335 -1.14 12.29 3.95
1983 156,840 4.33 9.51 -29.25
1984 157,385 0.35 7.46 -27.57
1985 178,175 13.21 4.80 -55.20
1986 183,242 2.84 4.60 -4.44
1987 165,222 -9.83 4.53 -1.54
1988 155,956 -5.61 4.04 -12.07
1989 102,402 -34.34 2.94 -37.60
1990 40,316 -60.63 1.34 -119.34
1991 39,480 -2.07 1.44 7.02
1992 39,732 0.64 1.53 5.86
1993 20,933 -47.31 0.76 -101.16
1994 10,949 -47.70 0.45 -67.23
1995 1,801 -83.55 0.07 -589.19
1996 1,111 -38.31 0.04 -63.93
1997 640 -42.39 0.02 -82.71
1998 0 -100.00 0.00 0.00
1999 0 0.00 0.00 0.00
2000 0 0.00 0.00 0.00
2001 0 0.00 0.00 0.00
2002 0 0.00 0.00 0.00
2003 0 0.00 0.00 0.00
2004 0 0.00 0.00 0.00
2005 276,011 0.00 1.61 100.00
2006 259,598 -5.95 1.56 -3.53
2007 257,115 -0.96 1.58 1.72
2008 228,155 -11.26 1.71 7.39
2009 210,054 -7.93 2.00 14.39
2010 263,996 25.68 2.25 11.25
2011 266,669 1.01 2.06 -9.13
2012 346,952 30.11 2.22 7.13
2013 425,226 22.56 2.71 18.11
2014 513,693 20.80 3.11 12.66
2015 582,675 13.43 3.33 6.70
2016 615,132 5.57 3.50 4.77
2017 647,956 5.34 3.75 6.77
2018 680,135 4.97 3.91 4.19
2019 700,117 2.94 4.11 4.67
2020 611,938 -12.59 4.16 1.30
2021 598,480 -2.20 4.00 -3.94
2022 556,581 -7.00 4.07 1.58
2023 632,083 13.57 4.14 1.72
2024 91,699 0.00 7.18 0.00

Subaru Corporation U.S Annual Sales Units & Growth Chart

Below is a visual representation of Subaru Corporation’s U.S sales units over time. We have both the Subaru Corporation sales units and the growth in the United States market. Click on the items in the legend to see each series by itself.

Subaru Corporation U.S Growth Rate & Market Share Chart

Below is the annual growth rate for the Subaru Corporation in the United States, shown against the Subaru Corporation’s marketshare changes in the United States. This gives you a good look into how the Subaru Corporation has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.