Small SUV Sales, Midsize SUV Sales, Large SUV Sales In Canada – October 2011


Canada small SUV sales chart October 2011

It’s difficult to figure out what Ford will do, and be able to accomplish, with the 2013 Ford Escape. If it’s priced like the nicer, improved vehicle that it is, surely Ford won’t be able to maintain the volumes put up by the current, outdated, value-oriented Ford Escape. 

2013 Ford Escape

Ford sold 3313 Escapes in Canada in October 2011, up 2% from last year. So far this year Escape sales are up 5%. The cost of developing the current Escape has long since been recovered and, despite the low price at which Ford sells Escapes, the company’s smallest SUV must still be a tremendous source of income. If Ford increases the price of the upcoming Escape, one would assume sales would decline, thus lessening Ford’s revenue just as the company wants to pay off the development of the new vehicle. But can Ford afford to to keep the price low on a vehicle filled with new technology, technology which must cost a pretty penny? This is a worry for another day, a worry for Ford executives, not Ford Escape buyers. There’s an image comparison of the handsome new Escape and the old SUV-shaped Escape here.

Among the Escape’s competitors, harsh declines were reported by the Mitsubishi Outlander, which fell 45% as the RVR steals sales. The Suzuki Grand Vitara and poorly-stocked Hyundai Santa Fe were also down hard. Honda CR-V sales shot up 83%. Subaru Canada had its best ever month with the Forester as sales rose 51%, driving the Forester onto Canada’s best-selling SUVs list. The increases posted by the RVR and Nissan Juke mean little – both are successful, yes, but they were new to the market at this time last year.

Details on all small and smallerish SUVs and crossovers are in the table below. Market share numbers for the most popular among them can be seen in the chart above. Midsize and large SUV sales figures can be viewed after the jump.

Small SUV
October 2011
%
Change
Year To Date
YTD
% Change
Chevrolet Equinox
1589
+ 16% 19,252 + 25%
Dodge Journey
1973
– 21% 25,259 + 28%
Ford Escape
3313
+ 2% 38,635 + 5%
GMC Terrain
829
+ 7% 10,119 + 24%
Honda CR-V
2679
+ 83% 20,760 – 6%
Honda Element
5
– 71% 175 – 48%
Hyundai Santa Fe
1944
– 34% 21,960 – 10%
Hyundai Tucson
962
+ 21% 12,513 + 14%
Jeep Compass
545
+ 60% 5745 + 41%
Jeep Patriot
757
– 14% 7235 – 20%
Jeep Wrangler
949
+ 64% 14,002 + 42%
Kia Sorento
1216
+ 4% 12,912 + 62%
Kia Sportage
785
+ 79% 6789 + 124%
Mazda CX-7
764
+ 115% 5162 + 41%
Mazda Tribute
370
– 32% 3230 – 35%
Mini Countryman
138
—– 1283 —–
Mitsubishi Outlander
478
– 45% 4489 – 33%
Mitsubishi RVR
524
+ 173% 5981 + 2818%
Nissan Juke
461
+ 455% 3614 + 4254%
Nissan Rogue
1068
+ 3% 11,628 + 1%
Subaru Forester
1039
+ 51% 7263 + 2%
Suzuki Grand Vitara
124
– 36% 1488 – 37%
Toyota RAV4
1936
– 8% 17,326 – 14%
Volkswagen Tiguan
421
+ 3% 4511 – 8%

Source: Manufacturers & ANDC 
Red font indicate a year-over-year decline in sales

Canada midsize SUV sales chart October 2011
CLICK ANY CHART FOR LARGER VIEW

The Ford Edge suffered a 17% loss in October but still managed to top its rivals, the inexpensive Hyundai Santa Fe and Kia Sorento excepted (and listed above). Edge sales are down 6% this year. The newer, fresher Explorer likely isn’t a help to the Edge, although it’s certainly a help to Ford Motor Company. Explorer sales jumped 368% in October 2011.

The Explorer’s old arch rival, Jeep’s Grand Cherokee, slid 23% in October but still finished the month 220 sales ahead of the Explorer. Through ten months the Jeep Grand Cherokee leads the Ford Explorer by 341 sales. GM’s Lambda platform trio – Buick Enclave, Chevrolet Traverse, GMC Acadia – have collected 12,200 sales, fewer than the Ford Edge but more than the Explorer and more than the Jeep Grand Cherokee/Dodge Durango duo. Sales figures on all midsize SUVs are in the table below. Keep scrolling for the jumbo sport-utility vehicle report.

Midsize SUV
October 2011
%
Change
Year To Date
YTD
% Change
Buick Enclave
282
+ 14% 3146 – 8%
Chevrolet Traverse
341
– 23% 4524 – 14%
Dodge Durango
214
—– 2082 + 104,000%
Dodge Nitro
16
– 64% 448 – 54%
Ford Edge
1128
– 17% 13,450 – 6%
Ford Explorer
796
+ 368% 8019 + 122%
Ford Flex
125
– 48% 2483 – 41%
GMC Acadia
301
– 20% 4530 + 9%
Honda Pilot
372
– 4% 3647 – 13%
Hyundai Veracruz
160
+ 74% 1236 + 12%
Jeep Grand Cherokee
1016
– 23% 8360 + 59%
Jeep Liberty
296
+ 91% 1806 – 34%
Mazda CX-9
127
+ 23% 1067 0%
Mitsubishi Endeavor
81
+ 153% 325 + 1%
Nissan Murano
263
– 30% 3981 + 33%
Nissan Pathfinder
92
– 8% 1628 + 43%
Nissan Xterra
49
– 36% 1100 + 23%
Subaru Tribeca
50
+ 67% 389 – 13%
Toyota 4Runner
205
– 20% 2129 – 9%
Toyota FJ Cruiser
49
– 28% 524 – 26%
Toyota Highlander
402
+ 79% 4397 + 38%

Canada large SUV sales chart October 2011

Five of seven jumbo SUVs available to Canadians posted increased sales in October. This means pretty much nothing. Large SUV volume is ultra-low in Canada, particularly when you consider how many Chevrolet Suburbans were sold in America in 2002. Holy cow.

Suburban sales were up 76% in October but are down 20% this year. The segment-leading Ford Expedition is up 11% this year. Leading? The Expedition isn’t, not really. GM’s four Expedition rivals have combined to sell 2.6 times for every single Expedition sale. And that six-tenths of a Tahoe (or Yukon, Suburban, Yukon XL, whatever) isn’t such a bad deal. 60% of a jumbo SUV is still a whole lot of vehicle.

Large SUV
October 2011
%
Change
Year To Date
YTD
% Change
Chevrolet Suburban
153
+ 76% 1050 – 20%
Chevrolet Tahoe
75
– 11% 941 – 27%
Ford Expedition
123
+ 1% 1425 + 11%
GMC Yukon
88
+ 10% 874 – 47%
GMC Yukon XL
140
+ 126% 861 + 23%
Nissan Armada
49
+ 40% 514 + 56%
Toyota Sequoia
57
– 32% 583 – 20%

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